RESEARCH & DEVELOPMENT

Imagine... seeing a prototype
before it exists

A.I. Generative Art can visualize ideas that can be manufactured and applied to a production workflow.
These services can be combined with 3D printing or 3D CAD drawings to aid in the creative process.

Using A.I. to create New Balance mockups for the London Marathon fashion line.

The Client‍‍

&

The Challenge

As an a sponsor of the annual London Marathon, New Balance was seeking to understand how A.I. Generative tech could create and foster ideas that could promote brand awareness and increase sales by building on existing product lines.

In collaboration with Brave Bison Performance Marketers and New Balance, I was asked to contribute to an A.I. Generative Masterclass that would educate corporations on the possibilities of A.I. creativity and tools.

"Measure twice, cut once."

New

Digital graphic promoting Midjourney learning with photos of four people and text about expert guides, including Brian Sykes, Matt Garbutt, Sherry Horowitz, and Chris Branch.
A black New Balance jacket with an illuminated map design on the front and sleeves, featuring a pink New Balance logo and text.
A futuristic female figure with large green goggles, red curly hair with objects resembling speakers or mechanical parts attached, and an intricate beaded necklace. Text overlay announces an AI skillshare event titled 'Midjourney Mastery' on March 10th at 1:00 PM GMT, hosted by Brave Bison.
An image featuring a black man in a floral and black jacket, standing against a white background on the right side; below, a detailed black and white map of an urban area.

Inspiration for a new line of clothing.

Luminescent running shoe with glowing orange and blue accents, reflecting on a glossy surface, showcasing a futuristic design.
New balance sneaker with a black and holographic design, illuminated with LED lights on the sole, displayed on a white surface.
Colorful sneaker with a black upper, rainbow midsole, and holographic accents, displayed on a reflective surface.

save time

‍Using impactful visuals can be a powerful driver in getting teams to work efficiently.

increase efficiency

Visual communication gets teams to understand the direction of a project and streamlines the process.

‍cut costs

Having design goals that clearly align with business goals saves money in the long run.

A running shoe with a glowing map design and the letter 'N' on the side, illuminated against a dark background.
Colorful geometric patterned box with a black background.
A woman wearing a shiny, metallic jacket with a hood, with the interior of the hood illuminated. The background features an abstract map of a city in gold with detailed street patterns.

ideate & collaborate

‍

  1. Accelerated Product Development

  2. Avoid losses and costly mistakes

  3. ‍Enhance Decision-Making

Create photos to boost your brand